THE NUMBER OF EYES THAT SEE YOUR PRODUCT WILL DETERMINE THE NUMBER OF SALES YOU CAN POSSIBLY MAKE.
In other words…
THE MORE EYES THAT SEE YOUR PRODUCT, THE MORE SALES YOU’LL MAKE.
You’re selling shoes, you’re selling perfume, you’re selling digital guides, you’re selling real estate, whatever you’re selling. This principle applies to you and your business.
This is exactly what big brands understands. And take off business from smaller brands. They show their business (Products and Services) to almost everyone who need them and leave the smaller brands to struggle.
And smaller brands are waiting for the remaining ones left (by the big brands) to patronise them. Simply because they are not exposing their products enough to reach more people.
And that is a wrong approach to business and wealth creation.
Take this instance.
I am selling cars, and you are also selling cars.
We both have physical shops
I do go out everyday to share a flier of my business to 20 people daily…
At the end of 5 working days, I’ve successfully given my product flier to 100 persons. And at the end of the month I reach 400 people.
Out of which 80 do come to check the cars out.
Coming to you.
You sit down in your shop, clean the cars daily to make them ‘look sparkling’ and hope people would see them and fall in love with them and buy.
But only a few person do come to check them out… let’s say 3 or 9 people.
Now who do you think would likely sell 10 cars monthly?
This is a BIG secret I just showed you. “It’s obvious…” You’ll say. My question is ‘Why are you not applying it?’
Now I decide to take it further by paying 2 people to assist in sharing the flier, and at the end of the month we successfully reach 1,500 persons of which 500 do come to check them out.
Would it be possible for me to sell 50 of my cars monthly? Yes of course.
The key word is TRAFFIC! Having a great number of eyes to feed on your products!
This is the reason why companies pay for adverts!
How to build or drive traffic
2 methods of traffic online
Paid Traffic and Organic Traffic
- Paid traffic is when you pay advertising platforms to help show your product to people.
You do this because they already have the people on their platforms or database.
Similar your normal radio or television advert… or local billboard an newspaper ads.
And of course Digital marketing
Facebook, Google, YouTube, instagram ads etc.
- Free/ Organic traffic
Is when you build traffic by yourself. For free
Sharing your own brochure or Fliers yourself. Doing word of mouth…
Bringing it online
Facebook post, whatsapp status, instagram stories etc.
This way, you’re not paying for any advert.